Not the first time for a rebrand, but interesting to see what this one looks like. The CIA was pushing on to my campus with a rebrand in the late 1980's, early

Not the first time for a rebrand, but interesting to see what this one looks like. The CIA was pushing on to my campus with a rebrand in the late 1980's, early 1990's. They were trying to entice CompSci grads with "defend your country" and "solve complex computer problems" vibes. (I hear the NSA is more targeted in recruiting, rather than open casting...) I had no idea what the CIA was, but they were touting lifetime careers of bleeding-edge projects. I interviewed with them for my first internship in 1990. This was smack in the middle of Gulf War I. I really wanted the job because it just seemed like a cool gig: the CIA was mysteriously sexy to 21-year old me. I was asked to write essays about America's importance in the world, and not being a writer, clearly failed that step in round 2. I often wonder how much different my life would have been if I was hired...