And while they're fighting Apple are establishing themselves as the number one player. This isn't about what's right, it's about what will work. I'm not sure

And while they're fighting Apple are establishing themselves as the number one player. This isn't about what's right, it's about what will work. I'm not sure Amazon (or Google) really think they can be successful but I'm not sure that's the point. I think they're just manoeuvring - potentially trying to show the record companies that there is demand, that there is money to be made and to encourage them into a mutually agreeable licensing deal.