I guess that's the thing; for a lot of industries, people aren't generally going to make a purchase without doing some amount of research. Maybe Tempur-Pedic wa

I guess that's the thing; for a lot of industries, people aren't generally going to make a purchase without doing some amount of research. Maybe Tempur-Pedic was on their mind when they entered the store, but once they're in the store they're generally going to end up trying out several mattresses. I /love/ my mattress (and have said as much to friends), but I honestly couldn't tell you the brand off the top of my head; I just went to a store and picked whatever felt the best. One could argue that Tempur-Pedic has to sell at a higher price point to make up for the money they spend on advertising.