I think that it could be considered a small business, but on the upper side probably. Their ads are the supplies they use to make their product. It works out to

I think that it could be considered a small business, but on the upper side probably. Their ads are the supplies they use to make their product. It works out to 4 million a year, although I doubt they were spending anywhere near that much starting off (which is why I think they could be past the point of the public's perception of a small business). It would be like looking at how much a small business fabricator spent on metal and other supplies. That number is going to be larger than what they actually bring in as profit. If ads aren't your supplies then it would absolutely be an indication of being a large business if you spent $57 million on marketing.