2 ms·
believe it or not, advertising existed before 2010.
by missedthecue 6y ago
believe it or not, advertising existed before 2010.
- craftinator 6y agoIt did, and it still does. The biggest difference is that now, FB and Google and a few others have a scope that is an order of magnitude larger than all other advertisers combined. They've gained almost total market control over advertising, hence the word monopoly.
- marcus_holmes 6y agoand then there was a massive revolution in the way that people consumed content, and now FB and Google account for the vast majority of advertising consumption (not spending: consumption)
- JosephRedfern 6y agoBelieve it or not, people used to physically borrow movies from shops and return them 2 days later!!! That doesn't mean that I can still walk to my newsagents and borrow a copy of Pulp Fiction on VHS. Things change, and Facebook and Google are now the big players in online advertising, accounting for a large majority of the ad market. Other platforms exist, of course, but by cutting out Google Ads and Facebook you're going to be targetting a very different user base and are cutting out a significant share of the market.
- AlexandrB 6y agoOnline Facebook + Google take something like 50% of all ad revenue. Since the product being advertised is a website, offline advertising is probably a lot less effective than online.