This stood out to me too, but that's ~$2.5m a year, and if the business is ad-arbitrage (buying FB ads to get views on ads on their own site), then I could imag

This stood out to me too, but that's ~$2.5m a year, and if the business is ad-arbitrage (buying FB ads to get views on ads on their own site), then I could imagine it being quite low margin, 15% margin is a ~$3m a year business, and if you're paying 5 employees, taxes, etc out of that last $500k, I can understand calling that "small".