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Sorta. Where else would you advertise if you’re specifically trying to reach people who are doing web searches for your product category?
by minitoar 6y ago
Sorta. Where else would you advertise if you’re specifically trying to reach people who are doing web searches for your product category?
- petercooper 6y agoTo be fair, ads on Facebook aren't generally appearing in response to searches. But there are plenty of high value lower traffic options, such as specialized blogs and newsletters that have audiences fitting your target market - you have to work to find and work with them but at a certain scale it makes sense (at "I have $57m to spend on ads" scale, potentially not).