Also when running campaigns, I’ve seen an ad suddenly get way more clicks than usual in a short timespan. Depending on how clicks are counted, just one user who

Also when running campaigns, I’ve seen an ad suddenly get way more clicks than usual in a short timespan. Depending on how clicks are counted, just one user who gets click-happy could skew the result. But in this case I suspect people were just curious why the ad looked like that and clicked to find out. Those may not be the people likely to convert.