Maybe I'm just nitpicking, in that case I apologize, but: Treating someone as a friend and being friendly are very different. Sometimes I am very assertive, pu

Maybe I'm just nitpicking, in that case I apologize, but: Treating someone as a friend and being friendly are very different. Sometimes I am very assertive, pushy with my friends, and make them uncomfortable. I'd like to think that I'm doing that when making them uncomfortable is in their interest (e.g. telling someone to stop doing something that's harmful for them is definitely not a 'friendly' thing to do). In a business setting, being friendly can simply be means to squeezing more value out of a person. Therefore I'd be careful with my words here: if TFA wants to say 'friendly' then that is what it should do instead of saying that "treat people like they were your friends".