The underlying studies are not publicly available so all we get are some general statements about them: the study subjects were young (US college students?), an

The underlying studies are not publicly available so all we get are some general statements about them: the study subjects were young (US college students?), and the number of participants are unknown. The method (the Stroop test) seems sound however, as does the overall conclusion of the article: > Overall, it seems clear that whenever we face situations where we’re particularly concerned about the impression that we’re making, we may literally have difficulty thinking clearly. As to the assertion in the headline, it seems that the studies don't answer the questions of whether this is a cultural trait or a biological one, or if it is more profound in youngsters compared to older people.