Some will tell you to grow an audience. Maybe you can do that. But often the audience will be off. For example you are building a webshop that sells shoes. An

Some will tell you to grow an audience. Maybe you can do that. But often the audience will be off. For example you are building a webshop that sells shoes. And you get an audience by blogging about setting up your webshop using ruby on rails and kubernetes. You can direct that audience towards your webshop; problem is that they are probably not going to buy your shoes.