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Don't know how much of that is true as I am not a practitioner but when I was studying marketing we were taught this (continuous brand awareness reinforcement)
by bitcharmer 6y ago
Don't know how much of that is true as I am not a practitioner but when I was studying marketing we were taught this (continuous brand awareness reinforcement) only works for FMCG.
- pvorb 6y agoSo this is arguing against GP's point since a washing machine should last for several years and is not fast-moving, right?
- bitcharmer 6y agoYes, that's correct
- roenxi 6y agoUber is about as fast-moving a consumer good as it gets. Up to the local speed limit.