Honestly, the way that ad companies treat brand specific search terms has a whiff of fraud to me. Surely Google is well aware that by the time an end user is se

Honestly, the way that ad companies treat brand specific search terms has a whiff of fraud to me. Surely Google is well aware that by the time an end user is searching for a brand, they have no interest in anything else; they just forgot the specific URL. If I ever found docs encouraging such behavior, I'd upgrade it from "whiff" to "pants on fire".