Online advertising is fundamentally broken because it pegs dollar amounts to HTTP requests. Ad fraud steals billions from advertisers because it's so easy to fa

Online advertising is fundamentally broken because it pegs dollar amounts to HTTP requests. Ad fraud steals billions from advertisers because it's so easy to fake being a publisher, impression, or click. Not to mention that you have to take the word of the upstream partner (ie Google) that the requests are valid without them providing you any actual request logs.