ebay did the same years ago and found out that ads were relevant depending on the new/repeat cohort of visitors. the ad market is looking a lot like the 2008 s

ebay did the same years ago and found out that ads were relevant depending on the new/repeat cohort of visitors. the ad market is looking a lot like the 2008 subprime market, lots of opacity, lack of accountability across all actors (Agency, platforms, customers). And if we consider how relevant is the ad money in making the internet able to run nowadays, this starting to be pretty concerning.