I like the premise of the post but you have to be transparent about your downstream funnel otherwise how can anyone be sure of the quality of the clicks? Sure

I like the premise of the post but you have to be transparent about your downstream funnel otherwise how can anyone be sure of the quality of the clicks? Sure Option B had around half the CPC by the looks of it but what happened next? That’s the most interesting thing of all and it’s missing from your post.