Text-based search ads - are completely different from - network banners ads. They are used for different reasons. 100% of ad buyers, marketing people know thi

Text-based search ads - are completely different from - network banners ads. They are used for different reasons. 100% of ad buyers, marketing people know this, it's not an insight. Nobody is 'accidentally spending money' on banner ads, when they thought they'd be spending money on Text ads. Also - it's very straight forward to apply different measurements to FB ads in and out of network.