> An ad that took me 15 seconds to create had a 2.5x better clickthrough rate than one done by a paid designer. If this were an actual campaign it would mean 2.

> An ad that took me 15 seconds to create had a 2.5x better clickthrough rate than one done by a paid designer. If this were an actual campaign it would mean 2.5x more sales leads or user signups at a lower acquisition cost, on top of shipping faster with less overhead. Are you sure about the latter? How do you know that the people that click the ugly ad weren’t just curious about what it was because of how it looked rather than what it was about?