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Something for the HN crowd that goes beyond articles: A HBR article[0] which talks about an experiment that eBay did testing if digital ads are effective and th
by vmurthy 6y ago
Something for the HN crowd that goes beyond articles:
A HBR article[0] which talks about an experiment that eBay did testing if digital ads are effective and the paper that the actual study[1] produced.
[0] https://hbr.org/2013/03/did-ebay-just-prove-that-paid https://hbr.org/2013/03/did-ebay-just-prove-that-paid
[1] http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf