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They mention the common retort to this which is very bizarre to me: "If online ads don't work, then huge companies wouldn't spend billions of dollars on them. T
by OmarShehata 6y ago
They mention the common retort to this which is very bizarre to me: "If online ads don't work, then huge companies wouldn't spend billions of dollars on them. Therefore they must work. You academics are just missing something."
Ok, how does those companies know it works? They don't have any real data to show that it does, just the fear that if they stop they'll lose a lot of business.
- manigandham 6y agoThey do have data. It's pretty easy to see sales without ads vs sales with ads and then do further testing to narrow down results from there. This has been done for over a century since the first billboards were put up. The amount of data generated by adtech today is staggering. The problem isn't data or advertising, it's the wrong people running the wrong campaigns for the wrong reasons.