In the direct response world, a rule of thumb is that if an ad doesn’t look like an ad, it would perform well. This is the reason all ads on Fox News blend in l

In the direct response world, a rule of thumb is that if an ad doesn’t look like an ad, it would perform well. This is the reason all ads on Fox News blend in look like they are articles. Ads on reddit start with TIL, amateur looking ads taken with iPhone with a talking head often beats professional ones on fb. This is also the reason drawing works better here. But, This is at the expense of eroding the brand image. over using this tactic overtime will win you the battle and lost the war.