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You misunderstand what advertisers are trying to achieve. It's about Brand Awareness. They just want their brand out there and seen. Even click-throughs aren't
by secondcoming 6y ago
You misunderstand what advertisers are trying to achieve. It's about Brand Awareness. They just want their brand out there and seen. Even click-throughs aren't as important as they once were. Coca-Cola still advertise when they probably don't need to.
- andrewjl 6y agoI understand the distinction between advertising and building brand awareness. It doesn't sound like Uber was doing the latter. It also doesn't take away that if you're advertising to an audience who'd have come to you anyway, you're wasting your money.
- secondcoming 6y agoBrand awareness must also be maintained, just like human relationships! How often do you tell a loved-one that you love them? Is once enough, because going by your stance, since you've told them already once before you shouldn't need to do it again!