This article also sheds a lot of light on the whole issue of why people don't realize when digital ads don't work: https://thecorrespondent.com/100/the-new-dot-

This article also sheds a lot of light on the whole issue of why people don't realize when digital ads don't work: https://thecorrespondent.com/100/the-new-dot-com-bubble-is-here-its-called-online-advertising/13228924500-22d5fd24 https://thecorrespondent.com/100/the-new-dot-com-bubble-is-h...