Many (most?) people high up enough in an org chart to control a significant budget in online advertising are so abstracted away from the actual mechanics of tha

Many (most?) people high up enough in an org chart to control a significant budget in online advertising are so abstracted away from the actual mechanics of that spending and its impact, coupled with communication chains that get increasingly political (you don't want to say your expensive proposal did nothing, after all!) and you get a recipe for shady ad networks doing basically whatever they want.