I'm not entirely sure about that, at least not in all cases. I was recently in the market for a new mattress, so went to a mattress store and tried some out. E

I'm not entirely sure about that, at least not in all cases. I was recently in the market for a new mattress, so went to a mattress store and tried some out. Even though Tempur Pedic is all the rage with their insane ad spending, I was not all that impressed, and found a considerably cheaper mattress that felt much higher quality. Now, this may all be sales mumbo-jumbo, but the sales rep noted that a lot of people come there only interested in Tempur Pedic mattresses, which he regards as "literally a piece of foam, total crap mattresses." They sell at such a high price point because they advertise so much, while the mattress I found came from a no-name brand that doesn't advertise at all, and was therefore cheaper. So I guess in some markets, advertising does work. I've never heard of someone telling me how much they loved a mattress unless it's a Sleep Number or a Tempur Pedic, and those advertise by far the most.