How is this news in 2021? I remember going to talks by tech people at link-shortener companies (bit.ly, IIRC) in like 2012 where they were talking about all th

How is this news in 2021? I remember going to talks by tech people at link-shortener companies (bit.ly, IIRC) in like 2012 where they were talking about all the fancy analytics and tracking they offered and why it was so great that you should route all your links through them to get more "insight" into visitors.