Sorry, I think you misunderstood my point a bit... I think I am agreeing with you. My point was that advertising's purpose (from a consumer point of view) is f

Sorry, I think you misunderstood my point a bit... I think I am agreeing with you. My point was that advertising's purpose (from a consumer point of view) is for the ADVERTISER to waste money, to signal that they have confidence that their product is good enough to recover the cost of wasting money on advertising.