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> I suspect the HN sentiment comes from a common feeling among techies that they are somehow immune to influence from advertising, combined with a high adoption
by Judgmentality 6y ago
> I suspect the HN sentiment comes from a common feeling among techies that they are somehow immune to influence from advertising, combined with a high adoption rate of ad blockers.
I don't believe this at all. The reason I am skeptical of the effectiveness of advertising is despite engaging with dozens of people over the years, I have never had a single person provide me with convincing evidence that it works. Instead, they simply repeat "but of course it works!" similar to your comment.
So, where is the evidence?
- thu2111 6y agoGoogle's yearly revenue
- Judgmentality 6y agoI'm asking for evidence that advertising is an effective use of money. All you're saying is that people spend money. By your logic, Scientology and Gwyneth Paltrow are also selling the real deal.
- cturitzin 6y agoI manage advertising spend for a small technology company. We spend in the 10's of thousands per month on Google and Facebook. We can measure customer acquisition cost and we do using normal tools like Google Analytics. We've had days where we pause our campaigns, and we get fewer new customers that day. We've had platforms pause for a period of time because of some issue, and we get fewer new customers over that period of time. It's one data point. I'm aware of plenty of other companies with similar results to what we see.
- Judgmentality 6y agoThank you. Even if it's only one data point, I appreciate it.