"For ex, one ad network launched 'battery saver' style apps in Google Play, giving them root access to your phone. When you type the word 'Uber' into your Goog

"For ex, one ad network launched 'battery saver' style apps in Google Play, giving them root access to your phone. When you type the word 'Uber' into your Google Play, it auto-fires a click to make it look like you clicked on an Uber ad and attribute the install to themselves " The things you can do on Android devices are insane. Also ads aren't necessarily for conversion, they're for permeating brand.