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Making people click is not the problem. People follow garbage click-bait links all the time. Design is not just about "making things look nice". It's just as mu
by Puts 6y ago
Making people click is not the problem. People follow garbage click-bait links all the time. Design is not just about "making things look nice". It's just as much about creating identity. What does it matter if you bring users to your site if it's the wrong kind that does not convert to real customers? Seems like there's a particular type of business leaders that thinks marketing is just a numbers game.
- joegahona 6y agoYeah exactly, another thing he could've done is put a girl in a bikini or a gross pic of toenails, a la Outbrain. That'll get people to click more than a "normal" ad but only the hackiest of hacks thinks that's the ultimate goal.
- ppeetteerr 6y agoIt worked for godaddy...
- jjeaff 6y agoExactly, which is why the most garbage click bait ads you will find on the internet are for websites that make their money on advertising rather than by selling products. Because those sites are just trying to get eye balls to increase impressions and thus make more money. They don't have to worry about actually selling you a product.