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The only sane way to do advertising is to do what’s done on TV: you buy a time slot based on estimated impressions and then a third party auditor (Nielsen) uses
by earthboundkid 6y ago
The only sane way to do advertising is to do what’s done on TV: you buy a time slot based on estimated impressions and then a third party auditor (Nielsen) uses surveys to get a better after the fact number. Doing sales based on server traffic is just pointless. You get what you pay for (a server moving bits around), and not a damn thing more.
- dylan604 6y agoAre Nielsen surveys still a thing? Every single device that displays a video signal to you has been tracking what you watch since way before ad tech became a thing. The companies collecting that data then profit from that collection. As an anecdote, I have AT&T Gigaverse. I primarily only watch recorded material on the DVR, and only watch sporting events live. However, once I'm done watching a signal from my "cable box", I switch it over to my external media device on a different input on my TV. The cable box stays on whatever that channel it was on for however long it takes before the cable box goes into screen saver. Someone is getting skewed ad view counts by 1 as my cable box displayed it but nobody saw it.