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I actually did find a few products which I used for at least a short while, on Facebook. If I had to guess, hyper targeted digital ad spend is very effective,
by offtop5 6y ago
I actually did find a few products which I used for at least a short while, on Facebook.
If I had to guess, hyper targeted digital ad spend is very effective, but you'd have to sell very high margin products to come out ahead.
- ppeetteerr 6y agoI believe the article is mainly around third-party websites displaying ads, not FB. I agree that Insta, FB, and Google ads are effective, but only on their own properties. I ran Google ads for an ecomm project and quickly disabled the affiliate site ads since they generated garbage traffic.
- mttddd 6y agoYa anecdotal for sure but a ton of my friends bought their significant others some new fangled thing they only heard about because they saw it on Instagram. HN loves to bash marketing (and FB/google) but it has never been easier to spin up your own shoe company and easily advertise and get customers (e.g, allbirds).