4 ms·
Agency or client side? I assure you the big brands CFO's take a huge amount of interest in what is spent on advertising.
by walshemj 6y ago
Agency or client side?
I assure you the big brands CFO's take a huge amount of interest in what is spent on advertising.
- syshum 6y agoIn my experience the Sales and Marketing teams of any large company have the loosest restrictions on how they account for their spending. Other dept;s like IT have to justify every penny, but Sales and Marketing not sooo much
- nkozyra 6y agoI think there's a very loose belief that sales is how money is made, while they people that build and test products are pure expense. I've seen it not just in the phenomenon you describe, but also in layoffs and restructurings.
- tsjq 6y agoYes. Cost centre and profit centre.
- tsjq 6y agoYes. Sales and marketing : "profit centers" . Ever increasing budgets. Engineering , R&D, Manufacturing, Tech, Testing : "cost centers". Ever tightening budgets. MBA, Beancouting 101
- adwww 6y agoThat's the issue - the CFO might care, but the staff actually delegated to spend the budget don't.