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I wish more companies would try to find out the actual value of advertising and targeting. And it probably won't be as good as FB and GOOG would like us to beli
by srg0 6y ago
I wish more companies would try to find out the actual value of advertising and targeting. And it probably won't be as good as FB and GOOG would like us to believe.
BTW, there was a recent episode of Freakonomics Radio which talked about this eBay experiment
https://freakonomics.com/podcast/advertising-part-2/ https://freakonomics.com/podcast/advertising-part-2/
- acfou 6y agothis is a really good episode, worth a listen
- nceqs3 6y ago^agreed
- tehlike 6y agoYou can use third party measurement providers to validate the roi.
- jedberg 6y agoThey go into that in the podcast. ebay had one third party prove that the other third party was just making things up to validate the ROI.
- vmurthy 6y agoSomething for the HN crowd that goes beyond articles: A HBR article[0] which talks about an experiment that eBay did testing if digital ads are effective and the paper that the actual study[1] produced. [0] https://hbr.org/2013/03/did-ebay-just-prove-that-paid https://hbr.org/2013/03/did-ebay-just-prove-that-paid [1] http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf http://conference.nber.org/confer/2013/EoDs13/Tadelis.pdf
- vgeek 6y agohttps://corgilytics.com/content/do-online-video-ads-impact-latent-brand-recall/ https://corgilytics.com/content/do-online-video-ads-impact-l... This is a look at what a $200k Youtube ad buy will generate for a fictitious brand with 0 prior marketing efforts. Display advertising is so hard (if not impossible for many verticals) to get right.