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This looks like a very significant disclosure on the businesses' part. Before COVID-19, there was no reason really to turn-off the ad spending just to see what
by g42gregory 6y ago
This looks like a very significant disclosure on the businesses' part. Before COVID-19, there was no reason really to turn-off the ad spending just to see what happens (with some exceptions, such as Uber in the other article). I was surprised to see that the small businesses have experienced the same outcome as the large ones. It also looks like at least partially this seems to be coming from the mobile advertising. I wonder, how should we change our Ad placement strategy as a result of this data?