So Uber has 15B revenue and they only spend 150M globally on acquisition ad spend. It'd seem to me that this is relatively thin, and likely wouldn't have any i

So Uber has 15B revenue and they only spend 150M globally on acquisition ad spend. It'd seem to me that this is relatively thin, and likely wouldn't have any impact for some time. Uber is already well known - their spend in most cases boils down to brand advertising and nothing else. Marketing is hard, and anyone just throwing money at something isn't going to win hard. For an established brand, user acquisition is going to obviously have to be more targeted. Putting ads on 'Breitbart' was never going to drive new customers. In fact - I don't think 'banner ads' will drive any new customers for Uber.