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Likewise, I probably haven’t seen an ad for coca cola or kleenex in a while. Once a brand is ubiquitous to the point where soda becomes coke and tissues become
by wasdfff 6y ago
Likewise, I probably haven’t seen an ad for coca cola or kleenex in a while. Once a brand is ubiquitous to the point where soda becomes coke and tissues become kleenex in the lexicon, it feels like ad spend is wasted.
- jhawk28 6y agoBrand advertising is different. It is there to remind people about the brand. Companies do it because they have the analytics that show that it works.
- Retric 6y agoThey mostly do it from inertia, how well it works is a separate question. Historically you can find many examples of hugely successful advertising campaigns, it’s much harder to quantify the negative.
- z3t4 6y agoI think both Uber and CocaCola has a lot of work to do until I like any of them. I like CocaCola as a product though. Never tried Uber. For example I really like some Nestle products, but try to avoid them because of their bad company/brand reputation, even if their product is both cheaper and tastier I buy from a competitor instead. Whatever a company stands for and how they act will affect their brand.
- DanBC 6y agoCoca Cola spends billions on ads. 8 million views: https://www.youtube.com/watch?v=yg4Mq5EAEzw https://www.youtube.com/watch?v=yg4Mq5EAEzw
- coldtea 6y ago>8 million views So, less than a viral cat video?
- ajsnigrutin 6y agoIs it really christmas time, if there are no cocacola-trucks-driving-to-town ads on tv?