> there was no change in buying behavior. I suspect that if our browser isn't blocking ads then our brain is. It's complete conjecture, but I assume that adblo

> there was no change in buying behavior. I suspect that if our browser isn't blocking ads then our brain is. It's complete conjecture, but I assume that adblockers eliminate this cognitive load explaining a portion of why they became successful before they were necessary for security/malvertising.