Some time back I kept hearing how effective remarketing (aka retargetting / cyberstalking) was. So I did my own (small scale) A/B test and it didn't work for my

Some time back I kept hearing how effective remarketing (aka retargetting / cyberstalking) was. So I did my own (small scale) A/B test and it didn't work for my small business. Fair enough. But the weird thing was that no-one else seemed to have done the same simple A/B test. Or, if they had, I couldn't find it. https://successfulsoftware.net/2014/12/23/remarketing-does-it-work/ https://successfulsoftware.net/2014/12/23/remarketing-does-i... It is also widely quoted that you "have to see an ad 7 times before you buy", or words to that effect. I tried to find out if this was true. Turns out there is no real evidence for it: https://successfulsoftware.net/2010/06/03/do-customers-need-to-see-an-advertisement-seven-times/ https://successfulsoftware.net/2010/06/03/do-customers-need-... It is hard to avoid the conclusion that a lot of marketing is based on bullshit.