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Tim Hwang wrote an excellent short book that deals with this, Subprime Attention Crisis: https://www.goodreads.com/book/show/50403486-subprime-attention-crisis
by htwyford 6y ago
Tim Hwang wrote an excellent short book that deals with this, Subprime Attention Crisis: https://www.goodreads.com/book/show/50403486-subprime-attention-crisis https://www.goodreads.com/book/show/50403486-subprime-attent.... He addresses that most interactive advertising is never seen and prices are massively inflated. The attention is subprime, like subprime mortgages. One companies realize most of their ad money is being wasted, we might see massive recognizing in Google/Facebook valuation and in the rest of the economy as a result.
- doopy1 6y agoThis book is the laughing stock of ad tech right now, it's got some good ideas, but it's 90% sensationalized and half-baked. The mortgage analogy is weak as well. This book is a money grab more than anything. It's an attempt at stirring the pot.
- Balgair 6y agoWhat 10% of the book is good?
- doopy1 6y agoI think calling attention to issues with ad tech is good, that's where my 1/10 score comes from.
- drewwwwww 6y agodo you know if anyone has written a detailed critical response? people in the industry it is about laughing it off i think is to be expected. i doubt most traders in mortgage securitization in 2006 would have agreed the sky was about to fall.
- doopy1 6y agoI saw a nice synopsis from a finance person on reddit on why the analogy to the mortgage issue is way off the mark, but I doubt I can find it again. My point is that there's a whole burgeoning industry in whining about how ad companies are evil, but it's not really quite so black and white.