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There’s an interesting question there about when this form of advertising becomes obsolete. Uber is in a very different position than many other companies. Any

by thrav 6y ago

There’s an interesting question there about when this form of advertising becomes obsolete. Uber is in a very different position than many other companies. Anyone who browses the internet with regularity is already aware of their existence and probably just needs the right set of circumstances to come together to make Uber useful to them. I suspect the results would be different if Uber were earlier in their adoption curve, but maybe that’s not true either. Maybe they’d be ignored for different reasons at that time.

wasdfff 6y ago
Likewise, I probably haven’t seen an ad for coca cola or kleenex in a while. Once a brand is ubiquitous to the point where soda becomes coke and tissues become kleenex in the lexicon, it feels like ad spend is wasted.
- jhawk28 6y ago
  Brand advertising is different. It is there to remind people about the brand. Companies do it because they have the analytics that show that it works.
  - Retric 6y ago
    They mostly do it from inertia, how well it works is a separate question. Historically you can find many examples of hugely successful advertising campaigns, it’s much harder to quantify the negative.
  - z3t4 6y ago
    I think both Uber and CocaCola has a lot of work to do until I like any of them. I like CocaCola as a product though. Never tried Uber. For example I really like some Nestle products, but try to avoid them because of their bad company/brand reputation, even if their product is both cheaper and tastier I buy from a competitor instead. Whatever a company stands for and how they act will affect their brand.
- DanBC 6y ago
  Coca Cola spends billions on ads. 8 million views: https://www.youtube.com/watch?v=yg4Mq5EAEzw https://www.youtube.com/watch?v=yg4Mq5EAEzw
  - coldtea 6y ago
    >8 million views So, less than a viral cat video?
- ajsnigrutin 6y ago
  Is it really christmas time, if there are no cocacola-trucks-driving-to-town ads on tv?

by thrav 6y ago

wasdfff 6y ago

Likewise, I probably haven’t seen an ad for coca cola or kleenex in a while. Once a brand is ubiquitous to the point where soda becomes coke and tissues become kleenex in the lexicon, it feels like ad spend is wasted.

jhawk28 6y ago
Brand advertising is different. It is there to remind people about the brand. Companies do it because they have the analytics that show that it works.
- Retric 6y ago
  They mostly do it from inertia, how well it works is a separate question. Historically you can find many examples of hugely successful advertising campaigns, it’s much harder to quantify the negative.
- z3t4 6y ago
  I think both Uber and CocaCola has a lot of work to do until I like any of them. I like CocaCola as a product though. Never tried Uber. For example I really like some Nestle products, but try to avoid them because of their bad company/brand reputation, even if their product is both cheaper and tastier I buy from a competitor instead. Whatever a company stands for and how they act will affect their brand.
DanBC 6y ago
Coca Cola spends billions on ads. 8 million views: https://www.youtube.com/watch?v=yg4Mq5EAEzw https://www.youtube.com/watch?v=yg4Mq5EAEzw
- coldtea 6y ago
  >8 million views So, less than a viral cat video?
ajsnigrutin 6y ago
Is it really christmas time, if there are no cocacola-trucks-driving-to-town ads on tv?