> From the tweet, it’s crazy that they were spending 100m without tracking the quality of the users. They were high quality users: Uber didn't pay for installs

> From the tweet, it’s crazy that they were spending 100m without tracking the quality of the users. They were high quality users: Uber didn't pay for installs, but for installs + first ride. What's being alleged is that the ad networks were detecting a user installing the app, and fraudulently creating an ad display event to make it look like the install happened due to the ad.