I've been running on site attribution surveys[1] on a handful of brands that I work with and the results have been pretty surprising. Word of mouth tends to be

I've been running on site attribution surveys[1] on a handful of brands that I work with and the results have been pretty surprising. Word of mouth tends to be overrepresented and FB underrepresented though there is probably some sample bias so it's far from a sure thing. [1] https://www.zigpoll.com/examples/attribution-survey https://www.zigpoll.com/examples/attribution-survey