So programmatic means using a 3rd party ad tech tool to place your ads across all internet ad placements. Doing it directly means placing ads yourself on the b

So programmatic means using a 3rd party ad tech tool to place your ads across all internet ad placements. Doing it directly means placing ads yourself on the biggest platforms (Facebook, google). Direct response just means "if you actually want results/ROI", as opposed to for nebulous brand goals.