3 ms·

Google Ads also has a built in report for seeing uplift of ads + organic and organic only

• arbuge 6y ago
  I'd take that report with a big grain of salt and run my own tests independently. Google is more than slightly biased here.
  • austinpena 6y ago
    You’ve got a point. Plus attribution modeling isn’t for the faint of heart. One popular method is a geolocation test. Turn off the test campaign (usually remarketing) in certain geos and see what happens.
    • arbuge 6y ago
      Exactly what I suggested earlier... see my other comment reply.