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This is incorrect. Companies do the experiments. They just don’t publish the results. Why would they? The idea that Amazon doesn’t know the ROI on their ad/mark
by ABeeSea 6y ago
This is incorrect. Companies do the experiments. They just don’t publish the results. Why would they? The idea that Amazon doesn’t know the ROI on their ad/marketing spend is laughable.
- saagarjha 6y agoBut then why do they keep doing laughably bad advertising?
- vkou 6y agoBecause 50% of advertising spend is wasted, but it's hard to figure out which 50%. If you're doing an $XY,000 ad campaign, it's a waste of your time and money to figure out which 50% it is. If you're doing a $XY,000,000 ad campaign, you employ people whose job it is to figure out which 50% it is. The thing is, you usually don't go ahead and pay them to blog about it.