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Would you be willing to make that decision knowing full well that it could reduce revenue that is 100% traceable to that decision? I mean, obviously there are w
by sosborn 6y ago
Would you be willing to make that decision knowing full well that it could reduce revenue that is 100% traceable to that decision? I mean, obviously there are ways to make this politically acceptable in your organization, but you better be completely confident that it won’t bite you in the ass.
- arbuge 6y agoYou can just turn the ads off in one small geography and/or for a short time. Seems to me the potential benefits far outweigh the risks here. If your organization can't see that, then you have bigger problems.