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Mobile devices tend not to have adblockers, so exposure might be a lot higher. Also, the only ads I've clicked are mobile ads. I've even installed apps via ad
by staticassertion 6y ago
Mobile devices tend not to have adblockers, so exposure might be a lot higher.
Also, the only ads I've clicked are mobile ads. I've even installed apps via ad before - I've never once purchased an item from an ad online (but I've also run an adblocker for a decade).
Ads certainly "work" by some metric, and some definition of "work", but I think the metric and definition is unclear.
- jackcosgrove 6y agoThe only ads I click on are mobile ads, and that's because many times the X to close them is too small. Other times the ad is jumping around my screen and it steals my fingerpress.
- chrisdinn 6y agoI think CTD ads (click-to-download) are one of the exceptions. It's a great format for some cases, eg games. For game devs, trust that yours is addicting enough that you can safely show your users a competitor's game knowing they'll come back to you. For players, you were looking to play a game anyway and maybe you want to try something new. Click, download and play that instead.