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if you read the twitter thread we see that uber was spending 10x more money than they should have on ads simply because they weren't auditing where their money
by kbar13 6y ago
if you read the twitter thread we see that uber was spending 10x more money than they should have on ads simply because they weren't auditing where their money was going towards.
so there's evidence that people (incl uber, a market leader) do indeed spend money on ads even when it does nothing
- Hnrobert42 6y agoI got 0.66x, as in $100M out of $150M. I likely missed something. Where did you see 10x?
- chrisdinn 6y ago$100M was labelled "fraud" in this example, but there was more waste uncovered in the remaining $50M that didn't get that label.