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Friends don't let friends do programmatic direct response advertising. Do it directly on the platforms yourself. I run an ad agency with relatively well known
by cm2012 6y ago
Friends don't let friends do programmatic direct response advertising. Do it directly on the platforms yourself.
I run an ad agency with relatively well known clients and I consider the word "programmatic" in a resume a negative correlation.
- raverbashing 6y agoCare to elaborate more? What exactly is "programmatic direct response advertising"?
- cm2012 6y agoSo programmatic means using a 3rd party ad tech tool to place your ads across all internet ad placements. Doing it directly means placing ads yourself on the biggest platforms (Facebook, google). Direct response just means "if you actually want results/ROI", as opposed to for nebulous brand goals.